Exam Overview
Exam ID
AD0-E708
Level
Expert
Duration
100 min
Questions
50
Passing Score
31/50 (62%)
Cost
$225
Key Insight: Business Focus, Not Development
This certification is focused on business and platform usage, not coding. Most of the exam is about working with Adobe Commerce Admin and understanding how features support real business needs. You need to know how catalog, pricing, promotions, customers, and orders work together — but you are not tested on frontend development or theming.
Who Should Take This Exam?
Business Analyst
Commerce Strategist
Consultant
Technical Project Manager
Technical Account Manager
Solution Architect
Agency Admin/Director
Digital Marketing Director
E-commerce Manager
Product Owner
Are You a Developer?
Even if you're a developer, this certification is very useful to strengthen your business understanding of Adobe Commerce and how merchants actually use the system. Understanding the business perspective makes you a more effective technical contributor.
Recommended Experience
You should have approximately 1-3 years of hands-on Commerce experience and a broad understanding of the e-commerce experience.
Digital Marketing
SEO, CMS, cross-selling, up-selling, Google Analytics, email templates
SEO, CMS, cross-selling, up-selling, Google Analytics, email templates
Security & Compliance
PCI, GDPR, ADA, CAN-SPAM, PSD2 privacy laws
PCI, GDPR, ADA, CAN-SPAM, PSD2 privacy laws
Sales/Marketing Strategies
Omnichannel and multichannel approaches
Omnichannel and multichannel approaches
Project Management
Requirements gathering, integration flows, development methodologies
Requirements gathering, integration flows, development methodologies
Business & Logistics
E-commerce laws, commerce operations understanding
E-commerce laws, commerce operations understanding
Infrastructure Basics
Cloud, on-premise architecture, customizable applications
Cloud, on-premise architecture, customizable applications
Technologies You Should Know
Exam Sections & Objectives
Section 1: Core Features / General Configuration
46%- Identify the features of Adobe Commerce Open Source Edition and Commerce Edition
- Distinguish the differences between all editions of Adobe Commerce products
- Determine how to utilize product types and their features to meet customer requirements
- Interpret requirements and mock ups to determine if they can be met with native functionality
- Demonstrate knowledge of the admin panel and the location of common features
- Demonstrate the ability to import/export Adobe Commerce entities
- Understand how to natively configure cart and checkout
- Evaluate the native available shipping methods and how they apply to common use cases
- Create and publish stylized content using Adobe Commerce CMS features including Page Builder
- Using native tools to manage the order life cycle
- Configure the various gifting options (gift cards, gift wrapping, gift messages)
- Configuring and modifying transactional emails
- Explain the customer self service and loyalty program native features in B2B
Section 2: Merchandising
10%- Demonstrate the ability to create promotions to meet specific business criteria and how it determines final pricing
- Demonstrate ability to manage categories and products
- Understand the different pricing configurations and how they affect the final price
Section 3: Digital Marketing
4%- Recommend best practices for SEO using native features
- Assess common metrics in Google Analytics and BI
Section 4: Add-on Modules and Additional Products
18%- Describe the B2B functionality and how it relates to common B2B scenarios
- Apply business requirements to suggest a solution using MSI (Multi-Source Inventory)
- Explain the advantages and how to use BI to the Adobe Commerce solution
- Distinguish the differences between native search and LiveSearch
- Apply business requirements to determine how to apply taxes, duties and exemptions in a B2B environment
- Understand how to apply tailored pricing to a B2B customer
- Understand the differences between Adobe Commerce native product and Adobe Sensei product recommendations
Section 5: Systems Architecture
10%- Evaluate requirements to determine which websites, stores, and store view are necessary
- Identify and analyze performance metrics to make improvements
- Understand the available methods to integrate external system with Adobe Commerce
- Differentiate between headless approaches and traditional
Section 6: Compliance / Security
12%- Demonstrate how to secure the Adobe Commerce data access with roles and permissions
- Understand the basics of compliance for privacy laws and payment security
- Explain common security aspects of an Adobe Commerce project
- Understand the basics of tax laws and how to configure
Comparing Certifications
| Aspect | AD0-E708 (Business Practitioner) | AD0-E717 (Developer Professional) |
|---|---|---|
| Focus | Business operations, Admin panel, Strategy | Code, Architecture, Development |
| Level | Expert (1-3 years) | Professional (0-12 months) |
| Coding Required | No | Yes |
| Best For | Business Analysts, Project Managers, Consultants | Developers, Technical Architects |
| Questions / Time | 50 questions / 100 minutes | 60 questions / 120 minutes |
Ready to Start?
While we prepare the Business Practitioner content, explore our Developer certification materials.
